Shopify Audiences
Cut customer acquisition costs in half
Find more customers and lower CAC by up to 50% on top ad platforms with custom audience lists and insights available only on Shopify.*
Not on Shopify Plus? Upgrade now
*Ad campaigns using the latest version of Shopify Audiences for targeting have demonstrated as much as 50% lower customer acquisition costs, compared to campaigns relying solely on ad platform targeting. Results may vary.
Tap into the power of Shopify
Leverage the scale and volume of commerce that happens on Shopify to improve your ad performance.
Gain an advertising edge
Unlock features powered by buyer behavior insights only on Shopify.
Find more customers
Target audiences with custom lists built from millions of commerce insights.
Compare your performance
Access benchmark data of similar stores to refine your advertising strategy.
AudiencesV2.1
Win with precise ad targeting
Get your ads in front of the most interested buyers across the largest-reach channels with custom audience lists generated by powerful Shopify algorithms.
Advertise with more effective audience lists
Target buyers based on unique insights about their behaviors, your store, and your products.
Cut customer acquisition costs by up to 50%
Maximize ad performance with Audiences v2.1, powered by algorithms that constantly improve.
Target buyers across your marketing funnel
Advertise to customers at every stage of their purchasing journey, including medium and high intent.
Connect your store to key marketing channels
Launch and grow your advertising campaigns on Meta, Google, TikTok, Pinterest, Snapchat, and Criteo.
Advertise with more effective audience lists
Target buyers based on unique insights about their behaviors, your store, and your products.
Cut customer acquisition costs by up to 50%
Maximize ad performance with Audiences v2.1, powered by algorithms that constantly improve.
Target buyers across your marketing funnel
Advertise to customers at every stage of their purchasing journey, including medium and high intent.
Connect your store to key marketing channels
Launch and grow your advertising campaigns on Meta, Google, TikTok, Pinterest, Snapchat, and Criteo.
Get more out of your ad spend
Set an amount for your ad spend and discover the impact that Shopify Audiences can have on your store.
Customers acquired from paid ads
Using Shopify Audiences
Up to180,000
Using your current targeting
120,000
Ad campaigns using the latest version of Shopify Audiences for targeting have demonstrated as much as 50% lower customer acquisition costs, compared to campaigns relying solely on ad platform targeting. Results may vary.
In 1 year
BenchmarksNew
Perfect your ad strategy
Compare your advertising performance to stores like yours. With benchmark data only available on Shopify, you can pinpoint where to make improvements.
Access the most relevant insights
Understand how your ad performance stacks up to stores with similar average order values and products—not just industry comparisons.
Optimize your advertising wins
Adjust your ad campaigns with at-a-glance indicators that highlight what’s working well, so you can increase returns at lower costs.
Access the most relevant insights
Understand how your ad performance stacks up to stores with similar average order values and products—not just industry comparisons.
Optimize your advertising wins
Adjust your ad campaigns with at-a-glance indicators that highlight what’s working well, so you can increase returns at lower costs.
Featured Merchants
Happy Hippo lowered their customer acquisition costs by 72%
72%
lower customer acquisition costs
4.7x
return on ad spend (ROAS)
86%
gain in new customers
Shopify Audiences is a huge benefit for Plus merchants. It has helped lower customer acquisition costs so our investments can stretch much further.
Resources
Blog
Shopify Audiences v2.1
The latest algorithm leverages Shopify commerce data to drive the highest ad performance yet.
Help Center
Introducing Benchmarks
Optimize your ad performance with key insights built from a network of stores like yours.
Support
Contact Plus Support
Log in to your Shopify account to connect with someone about Shopify Audiences.
Exclusive to Shopify Plus
Find more customers
Shopify Audiences can scale your advertising and reduce your acquisition costs. This custom advertising solution is powered by millions of commerce insights only available on Shopify.